Membership Campaign

🎁 Campaign 1: “Give the Gift of Curiosity”

Tagline:
"They gave you wisdom. Now give them wonder."

Concept:
This emotionally-driven campaign celebrates the older generation’s impact and positions the OLLI gift membership as a thoughtful, meaningful way to say thank you. Featuring short videos or testimonials of adult children gifting memberships to parents or mentors who inspired them.

Formats:

• Instagram & Facebook Reels with touching stories
  
  

• Gift cards and branded envelopes
  
  

• Digital "thank you" templates the givers can personalize
  
  

Call to Action:
“Surprise them with a gift they’ll never outgrow—an OLLI membership.”

📚 Campaign 2: “Upgrade Their Free Time”

Tagline:
"They have time. Now give them inspiration."

Concept:
This campaign taps into the lifestyle of active retirees. It promotes the idea that free time should be filled with intellectual excitement. Highlight the variety of classes and topics OLLI offers.

Formats:

• Side-by-side comparison visuals: “Streaming shows vs. Streaming ideas”
  
  

• Targeted TikTok & YouTube ads showing “Before OLLI / After OLLI” transformations
  
  

• Smart QR code postcards: “Know someone retired? Tap to gift them lifelong learning!”
  
  

Call to Action:
“Know someone with time on their hands? Give them something fascinating to do with it.”

💬 Campaign 3: “The Conversation Starter”

Tagline:
"Give them a gift that makes them more interesting at dinner."

Concept:
A humorous, light-hearted campaign focusing on how OLLI members always have something fascinating to talk about. Geared toward viewers under 50 who want to give their parents or older friends a social and intellectual boost.

Formats:

• Funny short videos: "Dad was quoting TikTok... now he's quoting Tolstoy!"
  
  

• Email blasts: “Gift a class—skip the socks.”
  
  

• Conversation cards included with the gift membership
  
  

Call to Action:
“Help your loved ones be the most interesting person in the room.”

🌟 Campaign 4: “Honor the Lifelong Learner”

Tagline:
"A lifetime of learning deserves a standing ovation—and a membership."

Concept:
An elegant, dignified campaign showcasing learning as a lifelong journey. This appeals to adult children or colleagues wanting to honor a mentor, parent, or friend for their intellect and curiosity.

Formats:

• Digital certificate generator: “In honor of a lifelong learner”
  
  

• LinkedIn posts to gift to retiring colleagues
  
  

• Email: “Know someone extraordinary? Give them something as unique as they are.”
  
  

Call to Action:
“Celebrate their curiosity. Gift them OLLI.”

🧠 Campaign 5: “Reignite Their Spark”

Tagline:
"They lit the spark in you. Now it’s your turn."

Concept:
This campaign focuses on reciprocation: how older adults often inspired the younger generation, and now it’s time to return the favor. Use touching intergenerational stories to show how learning is a gift that keeps giving.

Formats:

• YouTube mini-documentary series: “My Parent, the Philosopher”
  
  

• Email subject lines: “You know someone who still asks big questions...”
  
  

• Gift box campaign: Include a printed course catalog, notebook, and personal note
  
  

Call to Action:
“Give the people who raised you a reason to keep growing.”